The Focus

An online game learning platform that helps gamers improve through video courses, video tutorials and 1-2-1 coach sessions, specializing in the following games: Valorant, League of Legends and World of Warcraft. A profitable business with a lot of traffic generated from their YouTube content, however experienced high drop offs within their landing pages.

Specifically our objective was to:

1. Landing Page UX Strategy
2. Enhance Value Proposition

The Strategy

Over the last 3 months to date, we prioritized the following:

Custom Report

1. Create a thorough custom report, analysing traffic to conversions through goal funnels and bounce rate %. We also defined their target audience, looking at historical activity via device, location, source and medium.

On-Page Analysis

2. On-page analysis, setting up heatmap tracking via HotJar to understand audience behaviour, differentiating between subscribers and non-subscribers

A/B Testing

4. Landing page variation mock-ups for A/B testing to prove impact on results on best practice compared to original landing pages

The Results


Categories: CRO, Gaming, Reports
Author: Visual-Pixel Digital
Client: Skill-Capped
Date: July 5, 2022