Beauty Medic 22
The Focus
Facial aesthetics clinic: Beauty Medic 22 aimed to increase qualified leads and client retention after noticing a slowdown in bookings due to shifting economic conditions. Led by GMC-registered Dr Niarah Ahmad and based within the stylish Art’otel at Battersea Power Station, the clinic sets itself apart with its medical-led approach to facial rejuvenation and natural enhancements. One of their key USPs is that all treatments: Anti-Wrinkle Injections, Dermal Fillers, Skin Boosters, Profhilo, Polynucleotides, Microneedling, and Vitamin Injections benefit from tailored skincare guidance, including Obagi medical-grade products, creating a holistic plan for long-term skin health.
Specifically our objective was to:
1. Target Interested Audiences
2. Educate on Procedures
3. Increase Consultation Bookings
The Strategy
Over the course of a month, we prioritized the following:
Facebook Ads
Created a series of UGC styled videos which help demonstrate aesthetic procedures, client testimonials, bundle offers (in this case, Botox + Lip Filler with a £100 discount) and Skin Booster offers.
We decided to capture leads through internal forms to control responses and segment qualified from unqualified leads to generate lookalikes.
Conversion API
Due to conversions occuring externally from the website and consultation bookings are captured through Fresha.com, we created custom events through conversion API. This tells Meta what events are happening externally from page views > checkout > payment deposits > complete purchase.
Once captured, we fed this back to our target audience for Adv+ to capture relevant new interests who were more likely to complete an action.
The Results
As a result of the implemented changes, our efforts achieved:
Qualified Leads
Cost Per Lead
Consultations Booked
ROAS
