The process of uploading your campaign to Google is relatively instantaneous (bar campaigns undergoing auditing by Google), meaning that with PPC, you’ll generally begin to see results straight away. This is what makes it so popular with organisations seeking fast, strong results (and part of what makes it so great in our eyes here at VP Digital)!

With this being said, optimising your campaign is a different story. In order to achieve the best possible results, you’ll need to test and adjust your campaign according to the data it collects post-launch – meaning that the best possible results will take a little longer to achieve.

Google Ads is a highly effective PPC or ‘pay-per-click’ advertising platform. Its popularity can be attributed to a long list of reasons, however, its main draws include its bidding system (and resultant suitability for most budgets), inbuilt optimisation tools, huge captive audience, extensive reach (ads are typically placed in search results and across the Google Display Network) and unique level of control over targeted keywords, segments, and spend per period.

Thanks to the above features, when implemented by professionals, Google Ads campaigns can be an extremely cost-effective way to harness search intent, drive traffic, and generate high-quality leads – making them a popular choice for businesses of any scale.

PPC stands for pay-per-click – a popular model of online marketing allowing advertisers to upload ads, and, as its name suggests, pay-per-click received! A fast way to get products and services in front of large audiences, PPC is thought to offer a more immediate return on investment compared to organic optimisation methods, although this convenience comes at an added cost. Pay-per-click campaigns generally cost more to maintain than long-term SEO, and must be managed carefully to avoid running up large costs or burning out budgets in a matter of days.

With this being said, experienced PPC agencies like VP Digital can help manage and optimise your PPC campaigns, keeping costs low and conversion rates high through continuous assessment of ROAS.

There’s a reason PPC advertising is so popular! Helping businesses of all scales achieve their marketing goals, from increased brand exposure to lead generation – PPC platforms such as Google Ads offer a near-endless list of benefits, including:

• Campaign speed – PPC is one of the fastest ways to get your business, product, or service in front of the right audience, often besting long-term digital marketing strategies such as SEO in the race for results.
• Tracking and management – Looking for a digital marketing strategy set to provide you with endless, insightful data and opportunities for campaign optimisation? PPC is the way to go.
• Audience targeting – Segmentation is key to reaching the right audience. PPC platform/tool developers know this and offer extensive tools for segmentation and testing, designed to ensure your message is seen by ideal recipients.
• Budget flexibility – PPC’s unique format allows individuals and professionals to retain tight control over campaign budgets, with the ability to set and alter budgets and bids in accordance with performance.

Many small business owners believe running a successful Google ads campaign is out of their budget and reach – but this couldn’t be further from the truth! Whilst it’s correct that a big budget can help get your campaign in front of the right eyes with relative ease, a small spend can be just as effective when optimised correctly thanks to Google Ads’ flexible management tools and analytics! That’s right – as with most things in digital marketing, the key to success with Google Ads is staying on top of your stats, ensuring that every element of your strategy is performing as intended and as cost-effectively as possible. That’s where industry experts come in.

For small businesses looking to establish and build an online presence quickly whilst staying within budget, digital marketing agencies specialising in PPC are generally the way to go. Their experts will take on the responsibility of setting up and running campaigns across selected networks (e.g. Google Shopping for e-commerce), working to ensure relevance, reach, and cost-effectiveness from pre-launch onwards using Google Ads’ cost-control and targeting measures.

For further advice regarding whether or not Google Ads would be a suitable digital marketing strategy for your small business, get in touch with VP Digital. We’ll be happy to point you in the right direction!

Whether Google or Facebook ads are best for your business is down to a few factors – primarily your goals and audience. For those looking to raise brand awareness, build a large online following, or with a body of existing fans across one or a number of platforms, social media ads may be the right choice. Alternatively, for those looking to generate sales and leads for specific products or services receiving high search volumes, Google ads tend to be the way to go. Many of our clients balance both Google ads and social media ads to effectively promote their businesses.

If you’re unsure of which advertising platform best fits your business and objectives, get in touch with VP-Digital. Our PPC experts will be happy to make appropriate suggestions.

‘How much does a Google Ads campaign cost’ is the first question many of our prospective clients ask. Unfortunately, there’s no simple ‘one-size-fits-all’ answer. Whilst GLO’s campaign set-up cost sits at a £400 flat rate – our fees (a minimum of £150 per month) for Google Ads management are billed as a percentage (20%) of our clients’ overall media spends, meaning that with us, your budget will ultimately determine the overall cost of our services.

If you’d like to establish exactly how much a fully managed Google Ads campaign would cost your business, or simply want to learn more about our award-winning PPC services, get in touch with VP Digital via the contact form above for a free, no-obligation consultation.