There are a million ways out there to get more customers for your business – but, as a digital marketing agency, we’re biased! We believe the best possible way to get your business and turn browsers into buyers is to develop a standout online presence and comprehensive marketing campaign designed to drive relevant traffic and get more leads – even for those working within a restricted budget.

Whatever your business size and objectives, our experts recommend implementing a custom mix of SEO, web design/updates, CRO, content marketing, email marketing, social media marketing and more to suit your business and audience – getting your name and products in front of the right people at the right time in the right place.

A lead magnet, put simply, is a free item or service provided with the aim of attracting leads (the contact details of parties potentially interested in a purchase related to said item or service). For example, a subscription box company may create a lead magnet in the form of a free trial package – and in the process, obtain the recipient’s marketing consent, address, and email address, meaning they may contact them in the future, or simply with the aim to convert them during their trial. This also applies to magnets created and distributed with similar intentions, including white papers, e-books, and free consultations.

Magnets, when used ethically, are a great way to obtain a large number of inbound leads. To discover other inbound lead generation tactics, and how they would work for your business, reach out to VP-Digital for a free, no-obligation consultation.

How exactly your pay per lead (or ‘PPL’) contract will work depends on the lead generation agency you’re partnering with, however, excluding the fine print, the service essentially boils down to this:

Pay per lead is a lead generation agreement or payment plan in which the client pays a lead generator (often a dedicated agency) a pre-determined commission for each ‘lead’ (an individual or company showing explicit interest in the advertised business, product, or service) generated and passed on. At VP-Digital, should you opt for a pay-per-lead service, we’ll work with you to arrange a costing agreement designed to suit your unique needs.

In general, the pay-per-lead model allows organisations of all sizes to access high-quality leads without the risk of low-quality/cold leads and the commitment of additional fees.

The cost of a lead generation campaign is dependent on a number of factors, including (but not limited to) budget, platforms and tools used, and whether or not a lead generation agency such as VP-Digital is involved. In addition to this, many lead generation agencies offer different payment formats, including pay per lead, cost per booking, and revenue share.

It’s important to consider that though an organic lead generation campaign may seem like a more expensive or lengthier process than simply buying leads, or doing nothing at all, optimised campaigns are designed specifically to deliver the best ROI possible. When correctly implemented by professionals, they have the potential to generate high-quality, qualified leads, bringing in individuals genuinely interested in your business’ service or products, ultimately covering their own cost.

VP-Digital offers a range of lead-gen-focused digital marketing services at a range of prices, alongside a comprehensive, cost-effective inbound lead generation service on a pay-per-lead basis. Contact our team of friendly experts today to learn more, or for a free consultation.

Lead generation can be a complex, time-consuming, and frustrating process for businesses big and small – especially when being done in-house or using traditional cold outreach methods. This is where lead generation agencies and companies come into play – taking on the responsibility of sourcing valuable prospects with expertise and ease.

Put simply, these agencies complete every aspect of the lead generation process on your behalf – submitting their end product (a list of qualified leads) at defined points within the process. Common lead sources for lead generation agencies can include public records, trade references and publications, and social media.

At VP-Digital, however, we do things differently. Our strong focus on delivering high-quality, inbound leads has led us to develop a unique pay-per-lead service, in which we develop a lead-generation website on your behalf and obtain hot contacts through voluntary sign-ups, bringing highly interested prospects directly to you – maximising your bottom line, and minimising demoralising hang-ups, rejections, and wasted time. We simply create and launch your chosen asset before referring contact form sign-ups, phone calls, and email inquiries straight to your office – giving you the connections you crave without the cost or hassle of launching your own site.

If you’re in the market for lead generation and want to ensure your campaign performs to the best possible standard, contact VP-Digital today for a free, no-obligation consultation.

You can choose how you pay for your leads:

• Pay-Per-Lead - Flexible pay-per-lead campaigns to get quality leads with minimal risk

• Cost Per Booking - Pay for the appointment bookings we secure

• Revenue-Share - VP-Digital provides the leads, for a share of the revenue

• Combination - Combine our three pricing models to create a payment plan that works for you