Establish and nurture client connections while enhancing customer loyalty.
As a leading UK email marketing agency, Visual-Pixel Digital assists businesses and brands of all sizes in elevating brand awareness, cultivating client relationships, and enhancing sales through personalised messaging and advanced automation. Our cost-effective method to nurture prospects and re-engage customers, effectively bridging gaps in the buyer journey and ensuring precise connections with the right individuals by focusing on the following:
Segment Your
Subscribers
Personalise Your Messages
Nurture
Leads
Test and Evolve Campaigns
Includes Free Brochure
Need a Consultation?
Arrange a quick meeting and download our online brochure
Key Benefits of Email Marketing
Email continues to be one the most effective ways to reach out to your customers and like-minded individuals. Here are the key benefits to planning out the perfect email marketing strategy for your business:
- Personalised content
- Customer loyalty
- Brand recognition
- Increase sales
- Increase traffic to website/product pages
Email Automation Service
An automated workflow that sends emails to the right people, with the right message at the right moment. This workflow saves time on manual sends by tracking user behaviour, preferences and sales history that you can use to personalise the customer experience and increase relevance to your marketing campaigns.
Email automation programmes also help with the following:
- Improve customer retention
- Saves time with e-sends
- Track & collect more information
- Build customer relationships
Testing & Reporting
Insights on email activity are critical to your business and powerful in understanding the overall email strategy; looking at how emails are performing with a deep analysis into subscriber behaviour and engagement. Our email marketing team focus on the following areas:
Campaign Performance – Measuring the most traditional metrics within your email campaign such as open rate, click-through rate, bounce rate and unsubscribes. Our reporting tools give detailed insights on campaign performance with notifications on deliverability and ranking rich content.
Subscriber Activity – Uncovering where most subscribers are coming from and how they engage with your content, in return helps with audience growth and how to deal with inactive subscribers.
What We Do
Email Template Design
Responsive templates, designed to capture attention as well as engage with your audience with relatable messages.
Data Segmentation
Segmenting email marketing lists to target users by demographic and user behaviour to optimise campaign performance.
Automation Workflow
Predefined rules to trigger email messages and personalisation to improve interaction rate, targeting the users’ interests.
Pre-Send Testing
Improve email deliverability across desktop and mobile devices, as well as spam filtering for 100% inbox transfer.
Copywriting Skills
Captivating subject lines, preview texts and body copy that’s scannable and readable to your audience.
Email Reporting Dashboard
Insights into campaign performance to understand monthly reports in A/B results, open rate, CTR & conversions.
Email Marketing Automation Process
Engaging customers, boosting sales, and securing repeat business are seamlessly achieved through our email marketing campaigns. Let us walk you through our effective approach.
1. Discover
Initiating successful email marketing begins with understanding your business, audience, and offerings, alongside identifying hurdles to success.
2. List
Prior to sending any emails, we utilise your current customer data, that’ll engage with your content messages.
3. Segment
We categorise your contacts into distinct audience segments. This facilitates the delivery of tailored emails aligned with your customers’ interests.
4. Design & Build
Our email marketing team design templates & optimise every campaign element for impactful results.
5. Optimise & Report
Continiously optimising your email campaigns post launch, adjusting elements through A/B testing whilst reporting on actionable results.
Email Marketing FAQs
What free email marketing tools are there?
The number of both free and paid email marketing tools available online is growing every day – with some options proving more helpful in creating and maintaining a successful campaign than others. Overall, you should seek software purpose-built to help create, implement, or improve your campaign – generally including mailing list management, format creation resources, and automated segmentation and sending tools. Our specialists personally recommend Mailchimp, and MailerLite for those looking to run campaigns independently. With this being said – all free software comes with some sort of cost. In this case, you’ll need to invest your time rather than your money to ensure your strategy is successful – learning the ins and outs of your chosen platform and email marketing in general, before developing, launching, and maintaining your campaign.
One of the best ways to save time whilst achieving the best possible ROI is to seek the assistance of an email marketing company – allowing you to focus on what matters whilst your email marketing is managed quickly and effectively. Looking for a fully automated email marketing strategy delivered by professionals? Get in touch with VP-Digital.
What are the benefits of email automation?
Essentially, email automation works to save time and boost ROI. For something so complex, it’s really that simple! With programmes such as Mailchimp offering business owners more control over campaigns than ever before, automation has taken email marketing to the next level.
Offering in-depth segmentation and the ability to send personalised emails to specific audiences at critical points in the buyer journey, automation has contributed hugely to email marketing’s impressive ROI – assisting business growth without consuming large amounts of money or valuable time.
Looking to experience the benefits of email automation for yourself? Reach out to our dedicated team of digital marketing experts for a free, no-obligation consultation today.
How profitable is email automation?
We wish we could give you a more definitive answer, but as with most digital marketing services, ‘it depends’! That said, email marketing campaigns typically have a return in excess of 4000% thanks to proper use of data and brilliant software. When fully automated, or supported by intelligent email marketing tools and resources, email marketing campaigns can operate on a highly targeted and personalised basis, utilising both segmenting and testing to ensure the best ROI possible.
If you’d like to ensure your email campaign’s ROI is as high as possible, our email marketing consultants highly recommend getting in touch with an experienced digital marketing agency.
How can I write good email content?
Writing high-quality email content can be a complex task. To help you ensure your copy ticks all the boxes, our content marketing specialists suggest the following tips:
- Always keep your target audience’s behaviour and needs in mind – after all, people will engage most with the type of content they enjoy or are seeking. Before beginning the writing process, take a deep dive into your segment and get to grips with your subject, content, and style. Post-sending, take the data gathered (including open and click-through rates) into consideration when optimising or developing a new campaign.
- Use clear, concise language. Most audiences will best digest content written for the reading level of a 12-year-old. Keep sentences on the shorter side where possible, and avoid complex terms unless relevant to your business or customer base.
- Ensure some aspects of the email are personalised – email automation programmes can work to implement this through segmentation.
How much does email marketing cost?
How much your email marketing will cost depends on a range of factors, including the agency/professional you’ve chosen to work with and the overall parameters of your campaigns, e.g. the amount/frequency of emails sent, who is responsible for creating the content, the cost of software used, and whether or not testing and reporting will be required.
If you’d like to develop an email marketing strategy that fits your budget, or simply discuss service costs with us, get in touch with VP-Digital for a free consultation.
